Sixty-eight percent of consumers say they will NOT do repeat business with a brand because of perceived indifference ... meaning, they don't feel that they matter, only their money! Too many entrepreneurs and business owners don't realize the old dating adage also applies to how they manage their brand: "Whatever it took to get them, is what it's going to take to keep them." Maintaining a brand that always keeps the customer needs at the forefront (centricity), is what's going to keep your retention, referrals and revenue high. This is something the presenter, Marcia Whyte, has practiced throughout her award-winning sales career, and now coaches others to achieve. You and your (current and potential) clients, have only to gain by tuning in.